Mastercard
City Key™
Launch a customizable card program to disburse funds and provide services to residents and businesses.
Mastercard City Insights
Trial data insight tools and applications that can help inform program and policy development in your city.
Mastercard
Cyber & Intelligence
Protect your city with cyber tools and resources for your staff and local business communities.
Mastercard
Test & Learn
Leverage essential measurement at scale and apply to a wide range of public sector tests to drive informed policy making.
The City Possible Mayor’s Showcase
REEF
REEF transforms urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences.
Venture Forward
by GoDaddy
Venture Forward’s mission is to bring into focus the benefits of building a more inclusive economy for communities by providing valuable information on the impact of microbusinesses.
Our partners
Engagement opportunities
Take part in curated thought leadership opportunities with the City Possible network.
Explore ways we are helping cities like yours create more inclusive and sustainable communities.
Mastercard City Key™
Mastercard City Key is a customizable card program helping governments and local agencies disburse funds and provide services to residents and businesses.
City Key helps connect cities with seniors, students, small businesses and financially vulnerable residents.
Download the solution brief
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In addition to payment functionality, City Key can be combined with municipal IDs to provide access to buildings such as recreation centers, libraries and campuses, and other government services.
City Key can increase inclusion and security, and provide a way to measure success.
City Key is currently deployed in more than 48 cities globally.
Mastercard City Key
Mastercard City Insights
The Mastercard City Insights marketplace connects city leaders to a range of curated analytical tools, programs, and resources. City Insights is designed to centralize and simplify the delivery and consumption of relevant resources through an intuitive, digital store-like experience.
Mastercard City Insights includes data tools, cybersecurity solutions, and small business resources designed for governments, with input from cities, partners and Mastercard data scientists.
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Mastercard City Insights
Mastercard Test & Learn
Mastercard Test & Learn enables city leaders to enact new data-driven, evidence-based policies based on timely analysis and predictive modelling.
Test & Learn's software as a service platform automates implementation of the Scientific Method to provide accurate measurement at scale while enabling limited resources to scale quickly. These can be implemented flexibly in any data environment.
Download the solution brief
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Click to view case studies
Mastercard Test & Learn
Segmentations and predictive modelling make it simpler to identify value-additive opportunities and recommend actions.
of global GDP is made up of government spending, including
$49 trillion total global direct government payment flows and
$4 trillion total cash disbursements.
30
%
increase in global tourism between 1950 and 2018.
56
X
unbanked people globally receive government services and aid.
1.7
B
Payments play a significant role in government functions
World Bank, March 2021.
Global Findex Database, April 2018.
BBC News, January 2021.
ILO, January 2021.
World Bank Blog, October 2020.
Our World in Data, Tourism, 2017.
Sources:
Mastercard City Insights
Durant, Oklahoma
Birmingham, Alabama
Erie, Pennsylvania
Philadelphia, Pennsylvania
New York City, New York
SpendingPulse Next Generation
Bolivia
Dominican Republic
Georgia
Germany
Greece
Israel
Italy
Japan
Turkey
United States
City Insights is already supporting more than 50 State and City governments in building more inclusive, sustainable, and resilient communities
Mastercard Germany wanted to boost spend recovery from the Covid-19 pandemic lockdowns by encouraging cardholders to spend.
They received a 60% uplift in uplift in spend among postal codes recommended by Mastercard Ad Insights vs. those that were not recommended.
Germany
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Mastercard partnered with Accion and BancoSol to drive financial inclusion in Bolivia.
Mastercard identified four opportunities to enable BancoSol to identify consumers who would benefit from access to additional financial products, and help build a foundation for financial security.
Bolivia
Learn more
Mastercard helped New York City support the communities and businesses struggling most during the pandemic.
Mastercard Geographic Insights diagnosed geographic performance during the Covid-19 lockdowns, allowing the local government to make informed decisions on which geographic areas and industries to prioritize for aid based on daily, weekly or monthly spend insights.
New York City
Learn more
A multi-state team focusing on the smart-transformation of cities wanted a way to illustrate the need for targeted disaster relief in under-served communities like Durant, Oklahoma, in order to apply for a disaster relief grant.
Mastercard Inclusive Growth Score allowed the team to identify where disaster relief preparedness was most needed using the aggregate index of 18 metrics and easily comparing them across cities.
Durant, Oklahoma
Learn more
The state government of Birmingham, Alabama wanted to reassess the economic viability of their public transportation routes.
Mastercard Geographic Insights analyzed spend patterns around Birmingham’s major transportation routes and recommended investments that would boost spend and incentivize use of Birmingham’s public transportation.
Birmingham, Alabama
Learn more
The Erie Downtown Development Corporation (EDDC) needed help making the case to investors that Erie’s downtown could support a grocery store to address it’s food deserts.
Mastercard Inclusive Growth Score helped reveal the significant potential in the downtown Erie area by reflecting the strong level of commercial diversity, a growing number of small business loans, increased per capita spending, and the presence of affordable housing and low commute times. With the support of Mastercard, EDDC secured $125M in funding to redevelop downtown Erie.
Erie, Pennsylvania
The Economy League of Greater Philadelphia hoped to improve inclusion by using data to inform economic and fiscal policy.
Mastercard Inclusive Growth Score helped in the evaluation of the existing dynamics of equity, and potential disparities and opportunities in Philadelphia. The Economy League is now able to build local data assets, empowering local leaders with data-driven research and policy recommendations.
Philadelphia, Pennsylvania
“…these added data-driven insights help provide a richer picture of economic activity within lower-level geographies often missing from U.S. Census and other publicly available data.”
— The Economy League of Greater Philadelphia
Erie
Philadelphia
The Georgian National Tourism Administration wanted to boost tourism following Covid-19 travel restrictions.
Mastercard Tourism Insights uncovered consumers’ behaviors, sentiments and spending habits via anonymized and aggregated payment data. These insights allowed local Georgian hoteliers to better understand how to market to target customers and the Georgian government agencies to plan for tourism recovery with targeted international marketing campaigns and subsidies to stimulate the country’s tourism sector.
Georgia
“Mastercard will give more insight regarding future preferences of visitors. Who will come to Georgia because of the wine? Or who will come for our cultural monuments? Or to learn more about our four season destinations? Or some medical treatments? That’s why the support of Mastercard is crucial for us to support Georgia in recovery of the touristic industry.”
— Natia Turnava, Minister of Development & Sustainable Economy
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The Greek government wanted to create awareness for Greece as a travel destination for affluent audiences in Germany, the Netherlands and Denmark.
Mastercard Tourism Insights built custom banners, social media posts and search ads with geo-localization and targeted affluent custom audiences using these assets.
Greece
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The Dominican Republic government wanted to increase financial inclusion through a Christmas prepaid program, but worried about fraud prevention and their lack of logistical support.
Mastercard Disbursements worked with Banco de Reservas to distribute 1.4 MM cards to Dominican citizens ahead of schedule with a 0% fraud rate, as well as restrictions to prevent misuse of government funds.
Dominican Republic
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The Israeli governmented wanted to safely and efficiently ensure a stable pension flow to elderly citizens during the Covid-19 pandemic.
Mastercard Disbursements worked with the Israeli Postal Bank to issue prepaid cards to 50k elderly, underbanked citizens.
Israel
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The Italian government was searching for a way to sustainably alleviate poverty throughout the country.
Mastercard Disbursements designed and executed a campaign to decrease poverty rates and increase digital banking, resulting in the distribution of €2.7B in funds via 1.5 million prepaid cards to 5 million Italians living below the poverty line.
Poste Italiane, the Italian postal service provider, has been experiencing a steady decline in revenue in their core business and wanted to transition to offering financial services.
Mastercard’s advising and advertising capabilities helped a declining postal organization revive and rebrand itself by developing financial licensing capabilities and launching the postepay card, which now issues 80% of Italy’s prepaid volume.
Italy
Government
Postal Service
The Kyushu Tourism Promotion Organization (KTPO) of Japan wanted to gain insight into why tourism spend levels were lower in Kyushu than in other areas of Japan.
Mastercard’s analysis found that tourism spend per person in the Kyushu region is only 66% of spend in the Tokyo Metropolitan Area and recommended that in order to drive higher spend, the Kyushu region should incentivize affluent travelers, particularly from Western countries, to visit by enriching experiential activities and enhancing popular attractions.
Japan
The Turkish government sought a way to support small-to-medium enterprises by providing loans to recoup spend lost during the Covid-19 pandemic.
Mastercard Advisors worked with Vafibank to successfully support 200k Turkish SMEs with microloans totalling an average of $8,000 each.
Turkey
In today’s rapidly changing environment, governments need fast, accurate insights to answer key strategic questions about:
· How local sales performance compares to similar geographic benchmarks
· The impact of scheduled events (e.g. concerts) and unscheduled events (e.g. weather or COVID-19)
on retail sales performance
· The impact of policy changes and/or initiatives on retail sales performance
· Revenue expectations from local sales tax or tourism spend
· Where real estate investments (e.g. a new park) should be focused
· … and more
SpendingPulse Next Generation addresses these points through localized, industry-specific sales benchmarks and forecasts, enabling governments to contextualize external factors and tailor strategies.
SpendingPulse Next Generation
Click a flag to learn more about Mastercard’s work.
Brazil
After months of studies and analysis on Juazeiro do Norte's main indicators, Bright Cities platform outlined a complete diagnosis of its urban performance and pointed out dozens of smart solutions to transform it into a smart city.
Bright Cities' innovative methodology gave Juazeiro do Norte a better data management, allowing them to work with direction. In the diagnosis, 128 indicators were used to evaluate 10 areas of its urban performance: Governance, Education, Health, Urbanism, Environment, Security, Mobility, Entrepreneurship and Technology and Innovation.
Juazeiro do Norte, Brazil
Denison, Texas
Austin, Texas
COVID-19 forced many small businesses in Denison to close up shop. But thanks to Venture Forward, GoDaddy’s research initiative on the economic impact of online entrepreneurs who run the 20 million microbusinesses, businesses that had sold mostly to the locals are selling electronically throughout the U.S. and beyond.
Furthermore, thanks in part to a $6,000 e-commerce acceleration grant from the city, Denison small businesses are booming as never before.
As a result of the coronavirus crisis, the City of Austin, began issuing new policies and procedures. City officials urgently needed to understand their residents’ reactions to these laws and whether they were addressing their most pressing needs.
Using Zencity’s platform, city officials dug deeper into the discourse analysis to gauge resident sentiment. The city’s team was able to understand the volume and variations in residents’ concerns regarding people experiencing homelessness during the pandemic. The data illuminated the need to refine their messaging and the city was able to track a significant reactionary decrease in negative sentiment .
Austin, Texas
Denison
Austin
Denison, Texas
Mastercard City Insights
Mastercard
Cyber & Intelligence
Our communities revolve around connections—between businesses, governments, ideas, technology, and people. And now, digital connections make up most of our interactions.
All these connections bring both incredible opportunities while also opening us up to vulnerabilities. Mastercard believes that devices, networks, and connections should be designed to be foundationally secure.
Assess your cyber security measures and understand risk exposure
Contact us
With the help of partnerships and cutting-edge research, we aim to secure this cyber-physical future for cities, their communities, and constituents. Through Mastercard City Insights, City Possible members have access to tools to assess their cyber vulnerabilities, support digital hygiene in their local business communities, and train their city staff.
City Possible members have free trial access to RiskRecon and Cyber Quant as well as our partner resources from the Global Cyber Alliance and Cyber Readiness Institute.
Overview
Securing the supply chain
Risk portal
Mastercard Cyber & Intelligence
City Possible engagements
City Possible is building an urban innovation ecosystem by combining an active community of over 300 cities with a platform for city-to-city engagement, thought leadership and solution co-development.
Through topic-specific working groups, in-depth thought leadership opportunities, high-visibility events and enriching peer engagements—City Possible is unleashing the power of collaboration to build more innovative, inclusive cities.
View our upcoming events
Engagement opportunities
The City Possible Ecosystem
Join the City Possible ecosystem for insights from global city leaders on today's biggest urban challenges.
Contact us to learn more
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